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Health Care Reform

Seizing the Moment and Shaping the Message

By John Bouman & Robert A. Crittenden

Health care reform has been a prominent issue in the electoral campaign. A consensus is that the current system offers too little coverage for too much money. But proposals to improve the system can easily sink into a political and rhetorical quagmire. Nonetheless, ensuring that every American has access to health care has become a core moral value for voters. Advocates should tap into this value system and frame their messages to avoid the barriers that have blocked past reform efforts.

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