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Building Networks Online

By Matthew Burnett & Katherine Bladow

The emergence of social network websites as some of the most highly visited on the Worldwide Web presents an opportunity for poverty law advocates to leverage these networks to maximize the impact of advocacy work. To accomplish this, advocates must first understand what these networks are (including Facebook, Twitter, and LinkedIn), how they function, and what they offer to support communication and collaboration around advocacy. Guidance and concrete examples of how individuals and organizations can most productively engage with social networks assist advocates in making the most of these tools.

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