Health Care Reform: Seizing the Moment and Shaping the Message

You must be a Clearinghouse Review subscriber to view this article. Log in or subscribe.

Health care reform has been a prominent issue in the electoral campaign. A consensus is that the current system offers too little coverage for too much money. But proposals to improve the system can easily sink into a political and rhetorical quagmire. Nonetheless, ensuring that every American has access to health care has become a core moral value for voters. Advocates should tap into this value system and frame their messages to avoid the barriers that have blocked past reform efforts.

By John Bouman and Robert A. Crittenden From November-December 2008 Clearinghouse Review