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Advocacy Campaigns that Work

A New Training Resource Based on Stories from the Field

By Steven Eppler-Epstein & Ellen Hemley

The Shriver Center's new advocacy campaign training and best practices manual are built around the fundamental starting point of all campaigns, that to be successful we must enhance the influence that low-income communities have in relation to a particular goal. A campaign gains influence through its deep understanding of "vision," "targets," "tools," and "moments" of influence.

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