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Framing in Race-Conscious, Antipoverty Advocacy

A Science-Based Guide to Delivering Your Most Persuasive Message

By Bill Kennedy, Colin Bailey & Emily Fisher

Advances in the science of cognition show that successfully advocating a position or issue cannot be based on logical analysis and strong facts alone. Today’s legal advocates, particularly those working on race equity matters, must understand how to frame their arguments in a manner that recognizes biases, emotions, and unconscious constructs in their audience’s mind. How do frames arise and influence perception, and how can frames be used to promote race equity in the varied contexts encountered by legal advocates?

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